Marketing Specialist

Why Choose RKL?

RKL offers a comprehensive benefits package for full-time team members, including:

• Full medical, dental, and vision coverage
• Hybrid work scheduling and a commitment to work life balance
• Investment and complete buy-in to your career progress, through trainings, mentorships and advancement
• Tuition reimbursement
• 401(k) match

Who We Are and What We Do

We are RKL, a leading advisory firm that helps organizations and their leaders take on everyday challenges and opportunities while preparing them for whatever comes next in their business.

RKL aspires to be a collaborative organization working for the collective success and benefit of one another, our clients and our communities.

About the Position

Under the direction of the Marketing Manager, the Marketing Specialist coordinates and helps manage marketing campaigns, day-to-day needs, special projects and helps implement and drive progress in technology platforms.

• Is responsible for the timely and complete maintenance and quality control of HubSpot data on an-going basis
• Develops campaigns and generates reporting in HubSpot to help drive Marketing-led campaigns
• Supports HubSpot training efforts with small group instruction and one-on-one support
• Produces templates for proposals, engagement letters and other digital document generation needs in PandaDoc
• Manages employee onboarding process including ordering business cards, name tags, company store credits, etc.
• Helps produce pitch decks, PPTs for speaking engagements and other client deliverables
• Assists with social media campaigns including drafting and posting, coordinating creative with designers
• Helps maintain the firm’s website and assists with other digital marketing responsibilities
• Assists with events and sponsorships as needed
• Helps manage giveaways and promotional items, including print, swag and logo-wear

Requirements

• A Bachelor’s degree in Marketing or Communications or similar
• Two to five years related professional experience preferred
• Demonstrated communication skills, both written and verbal, as well to effectively interface will all levels of Firm management, staff, clients, and outside business contacts.
• Experience with marketing platforms including HubSpot, PandaDoc, SurveyMonkey and others
• Experience working with Microsoft Office, Adobe Creative Suite and other marketing software
• A positive attitude and desire to work in a team-oriented environment as well the ability to multi-task and prioritize workload
• A current Driver’s License and the ability to travel throughout the firm’s geographic footprint in Central and Eastern PA
• Flexibility for a hybrid position with some combination of "work from home" and "working from the office" (Note: This would require traveling to our Lancaster office up to 2x a week)

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Preferred)
• Email marketing: 1 year (Preferred)
• Content management systems: 1 year (Preferred)
• Microsoft Excel: 1 year (Preferred)

Work Location: One location