Service Line Marketing Specialist (Remote)
WellSpan Health
Remote
marketing
marketing specialist
remote
marketing
healthcare
brand
consumer
advertising
team
digital
marketing strategies
strategy
accommodation
February 17, 2023
WellSpan Health
York, Pennsylvania
General Summary:
The Specialist, Marketing, under the supervision of and accountable to the Director, Marketing, performs diversified duties to contribute to the Marketing team. The Specialist, Marketing collaborates daily with marketing colleagues and collaborates regularly with project teams, stakeholders and leaders across the department and organization, including business units, service lines and communications along with other key stakeholders in the organization.
Are you looking for a career that connects your purpose and passion to make a meaningful difference?
If so, consider joining the Innovations Division of WellSpan to create something new in the world of healthcare marketing!
We are seeking a dynamic individual with a true passion for marketing while providing outstanding leadership and counsel to business unit and service line leaders to drive growth and brand equity. The Specialist, Marketing works under the supervision and is accountable to the Director, Marketing.
This position will be directly responsible for direct-to-consumer marketing for Primary Care, Urgent Care, Women & Children, MyWellSpan, Digital Front Door and top funnel strategies.
Ideal candidates will possess unmatched drive and enthusiasm for the mission of WellSpan. Looking for those with experience in marketing: consumer healthcare, health and wellness, pharmaceutical/device, or technology with a strong talent for strategic thinking. Experience using consumer & competitor insights, industry trends and other data to become a subject matter expert in the service lines aligned with this position is strongly suggested and preferred.
Duties and Responsibilities:
1. Ensures the quality and timely delivery of advertising support, tactical marketing, and growth marketing strategies
2. Provides creative concept development, project planning, execution and problem solving
3. Integrates appropriate brand, media, digital and direct-to-consumer marketing strategies
4. Develops and executes marketing strategies, plans and timelines for multiple and concurrent projects
5. Communicates project status and deliverables, obtains and applies deliverable feedback, anticipates client needs and identifies new opportunities
6. Collaborates with other teams, departments and vendors
7. Is responsible for the experience of working with the Marketing team and the overall quality of the Marketing team deliverables
8. Strong advertising, marketing and innovation skills
9. Strong marketing and brand strategy knowledge
10. Project planning skills
15. The willingness to think critically about the healthcare industry and the world of design
16. Able to both give and receive critique
17. An implicit understanding of the value of diversity and equity in all phases of creative work
18. Able to work quickly and iterate
19. Knowledge of the healthcare industry (services, finance, etc.) a significant plus
Qualifications:
Note: Other combinations of formal education, training and experience may be considered.
Minimum Education: Four-year degree
Minimum Experience: 3+ years of Marketing experience
Brand Strategy knowledge
Project Mgmt Experience
Experience working with advertising agencies and paid media strategy
Experience with Digital Marketing/CRM Marketing preferred
Previous Healthcare Marketing experience required
Min Field Of Expertise: Applicable advertising and marketing experience in a Healthcare environment preferred.
Skills: Other Excellent organizational, interpersonal, communication and computer skills
Able to periodically travel
#Remote (this can be a fully remote position).
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
WellSpan Health is an Equal Opportunity Employer. It is the policy and intention of the System to maintain consistent and equal treatment toward applicants and employees of all job classifications without regard to age, sex, race, color, religion, sexual orientation, gender identity, transgender status, national origin, ancestry, veteran status, disability, or any other legally protected characteristic.
The Specialist, Marketing, under the supervision of and accountable to the Director, Marketing, performs diversified duties to contribute to the Marketing team. The Specialist, Marketing collaborates daily with marketing colleagues and collaborates regularly with project teams, stakeholders and leaders across the department and organization, including business units, service lines and communications along with other key stakeholders in the organization.
Are you looking for a career that connects your purpose and passion to make a meaningful difference?
If so, consider joining the Innovations Division of WellSpan to create something new in the world of healthcare marketing!
We are seeking a dynamic individual with a true passion for marketing while providing outstanding leadership and counsel to business unit and service line leaders to drive growth and brand equity. The Specialist, Marketing works under the supervision and is accountable to the Director, Marketing.
This position will be directly responsible for direct-to-consumer marketing for Primary Care, Urgent Care, Women & Children, MyWellSpan, Digital Front Door and top funnel strategies.
Ideal candidates will possess unmatched drive and enthusiasm for the mission of WellSpan. Looking for those with experience in marketing: consumer healthcare, health and wellness, pharmaceutical/device, or technology with a strong talent for strategic thinking. Experience using consumer & competitor insights, industry trends and other data to become a subject matter expert in the service lines aligned with this position is strongly suggested and preferred.
Duties and Responsibilities:
1. Ensures the quality and timely delivery of advertising support, tactical marketing, and growth marketing strategies
2. Provides creative concept development, project planning, execution and problem solving
3. Integrates appropriate brand, media, digital and direct-to-consumer marketing strategies
4. Develops and executes marketing strategies, plans and timelines for multiple and concurrent projects
5. Communicates project status and deliverables, obtains and applies deliverable feedback, anticipates client needs and identifies new opportunities
6. Collaborates with other teams, departments and vendors
7. Is responsible for the experience of working with the Marketing team and the overall quality of the Marketing team deliverables
8. Strong advertising, marketing and innovation skills
9. Strong marketing and brand strategy knowledge
10. Project planning skills
15. The willingness to think critically about the healthcare industry and the world of design
16. Able to both give and receive critique
17. An implicit understanding of the value of diversity and equity in all phases of creative work
18. Able to work quickly and iterate
19. Knowledge of the healthcare industry (services, finance, etc.) a significant plus
Qualifications:
Note: Other combinations of formal education, training and experience may be considered.
Minimum Education: Four-year degree
Minimum Experience: 3+ years of Marketing experience
Brand Strategy knowledge
Project Mgmt Experience
Experience working with advertising agencies and paid media strategy
Experience with Digital Marketing/CRM Marketing preferred
Previous Healthcare Marketing experience required
Min Field Of Expertise: Applicable advertising and marketing experience in a Healthcare environment preferred.
Skills: Other Excellent organizational, interpersonal, communication and computer skills
Able to periodically travel
#Remote (this can be a fully remote position).
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
WellSpan Health is an Equal Opportunity Employer. It is the policy and intention of the System to maintain consistent and equal treatment toward applicants and employees of all job classifications without regard to age, sex, race, color, religion, sexual orientation, gender identity, transgender status, national origin, ancestry, veteran status, disability, or any other legally protected characteristic.
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