Senior Marketing Specialist - (Remote)
T.Y. Lin International
Remote
senior
marketing
marketing specialist
remote
marketing
team
coordinate
communications
coordination
writing
materials
strategy
corporate
February 2, 2023
T.Y. Lin International
Washington, District of Columbia
Overview
TYLin is a full-service, professional engineering firm focused on the planning, design, and construction of infrastructure solutions for public and private clients worldwide. The firm is an internationally recognized pioneer in solving the most difficult engineering challenges. Headquartered in San Francisco, California for over 65 years, TYLin has more than 3,200 professionals throughout the Americas, Asia, and Europe. TYLin is a member of Dar Group, a global, privately-owned professional services group, and its industry-leading family of Global Infrastructure companies.
Our Marketing Team is seeking a Sr. Marketing Specialist to provide support for marketing proposals, pursuits and other activities. This position may require you to supervise administrative, and marketing-related support staff, such as Marketing Coordinator or Marketing Assistants. It may also require you to coordinate/direct the efforts of specialized consultants, such as photographers and other marketing related vendors.
Responsibilities
* Serve as project manager for the coordination, writing, editing and production of statements of qualifications, proposals, presentations and other marketing materials, or assist with such efforts.
* Implement communication strategy including project and personnel internal and external public relations efforts in coordination with the Corporate Communications Team.
* In partnership with appropriate thought leaders, develop strategy for story-telling in written and visual forms.
* Compose narratives for marketing materials such as proposals and collateral using creative and persuasive writing skills.
* Create concepts for and coordinate production of collateral materials.
* Develop strategy on projects and marketing sector-specific marketing activities, which may include content marketing plans.
* Assist in research of target markets and clients as directed.
* Gather, format and maintain accurate, up-to-date firm marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes.
* Support the implementation of corporate identity initiatives, and social media campaigns.
* Update firmwide database/CRM with project and proposal information on an ongoing basis.
* Develop award submittals and coordinate public relations initiatives as needed, including social media participation with Corporate Communications Team.
* Oversee photography shoots (planning and coordination) and management of projects and staff images (formatting, filing).
* Produce high quality work products in terms of messaging, accuracy, content and compliance with customer requirements.
* Conduct and coordinate a range of marketing support activities as directed.
* May assume temporary supervisory responsibility for technical staff assigned to marketing projects.
Qualifications
* Bachelor's degree in Marketing, Communications or related business/technical field required.
* Minimum of 5+ years of marketing experience in the A/E/C industry or equivalent company.
* Excellent writing and communications skills and attention to detail is also required.
* Must be proficient using MS Office (including Word, Powerpoint, and Excel) and Adobe (including InDesign, Illustrator, Photoshop and Acrobat).
* Knowledge of Deltek Vision CRM database is a plus.
* Must possess excellent written and verbal communication skills with the ability to communicate effectively with co-workers, management and clients.
* Has an eye for design details and can guide development of persuasive graphics that tell concept-based stories.
* Client focused, always striving to give clients the best solutions.
* Strong commitment to innovation by creating new and better ways to solve clients' toughest challenges.
* High levels of integrity, always doing the right thing in an ethical, fair, and sustainable way.
* Demonstrated experience of collaboration in a diverse and inclusive team, working together toward technical excellence.
TYLin is an equal opportunity employer, and we prohibit discrimination and harassment of any type as protected by federal, state, or local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees. TYLin remains committed to complying with all local health authority, legal or lawful client requirements, as such this role may be situated in a jurisdiction with masking or vaccinate or test requirements to attend office or client locations (controlled location). You should ask your manager about this prior to starting. Should you be subject to the requirements, you are required to disclose your vaccination status within the first week of starting or before entering a controlled location, whichever comes first.
#LI-Remote
TYLin is a full-service, professional engineering firm focused on the planning, design, and construction of infrastructure solutions for public and private clients worldwide. The firm is an internationally recognized pioneer in solving the most difficult engineering challenges. Headquartered in San Francisco, California for over 65 years, TYLin has more than 3,200 professionals throughout the Americas, Asia, and Europe. TYLin is a member of Dar Group, a global, privately-owned professional services group, and its industry-leading family of Global Infrastructure companies.
Our Marketing Team is seeking a Sr. Marketing Specialist to provide support for marketing proposals, pursuits and other activities. This position may require you to supervise administrative, and marketing-related support staff, such as Marketing Coordinator or Marketing Assistants. It may also require you to coordinate/direct the efforts of specialized consultants, such as photographers and other marketing related vendors.
Responsibilities
* Serve as project manager for the coordination, writing, editing and production of statements of qualifications, proposals, presentations and other marketing materials, or assist with such efforts.
* Implement communication strategy including project and personnel internal and external public relations efforts in coordination with the Corporate Communications Team.
* In partnership with appropriate thought leaders, develop strategy for story-telling in written and visual forms.
* Compose narratives for marketing materials such as proposals and collateral using creative and persuasive writing skills.
* Create concepts for and coordinate production of collateral materials.
* Develop strategy on projects and marketing sector-specific marketing activities, which may include content marketing plans.
* Assist in research of target markets and clients as directed.
* Gather, format and maintain accurate, up-to-date firm marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes.
* Support the implementation of corporate identity initiatives, and social media campaigns.
* Update firmwide database/CRM with project and proposal information on an ongoing basis.
* Develop award submittals and coordinate public relations initiatives as needed, including social media participation with Corporate Communications Team.
* Oversee photography shoots (planning and coordination) and management of projects and staff images (formatting, filing).
* Produce high quality work products in terms of messaging, accuracy, content and compliance with customer requirements.
* Conduct and coordinate a range of marketing support activities as directed.
* May assume temporary supervisory responsibility for technical staff assigned to marketing projects.
Qualifications
* Bachelor's degree in Marketing, Communications or related business/technical field required.
* Minimum of 5+ years of marketing experience in the A/E/C industry or equivalent company.
* Excellent writing and communications skills and attention to detail is also required.
* Must be proficient using MS Office (including Word, Powerpoint, and Excel) and Adobe (including InDesign, Illustrator, Photoshop and Acrobat).
* Knowledge of Deltek Vision CRM database is a plus.
* Must possess excellent written and verbal communication skills with the ability to communicate effectively with co-workers, management and clients.
* Has an eye for design details and can guide development of persuasive graphics that tell concept-based stories.
* Client focused, always striving to give clients the best solutions.
* Strong commitment to innovation by creating new and better ways to solve clients' toughest challenges.
* High levels of integrity, always doing the right thing in an ethical, fair, and sustainable way.
* Demonstrated experience of collaboration in a diverse and inclusive team, working together toward technical excellence.
TYLin is an equal opportunity employer, and we prohibit discrimination and harassment of any type as protected by federal, state, or local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees. TYLin remains committed to complying with all local health authority, legal or lawful client requirements, as such this role may be situated in a jurisdiction with masking or vaccinate or test requirements to attend office or client locations (controlled location). You should ask your manager about this prior to starting. Should you be subject to the requirements, you are required to disclose your vaccination status within the first week of starting or before entering a controlled location, whichever comes first.
#LI-Remote
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