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Media Director- Remote

Integer Group Remote
media director remote media team lead leadership media planning training digital buying evaluating research
January 27, 2023
Integer Group
San Diego, California

The Media Director will be the team lead, responsible for maintaining excellence in planning, implementation and optimization of key CPG accounts working with retailers' ecosystems. The MD will develop and maintain a strong knowledge of client business and apply their media understanding accordingly to help deliver against the clients' needs/objectives. Externally, this role works as the liaison between Integer, Media Agency Partners and clients to ensure media is being effectively utilized and measured for key programs.

What You'll Do In this Role:

  • Responsible for leading the development, presentation, implementation of holistic media strategies on a key, fast paced piece of business
  • Demonstrate thought leadership and innovation for enhanced media plans and results across all media touch points
  • Offers guidance, support, and proactive solutions to the team in regard to problems which arise in the media planning and buying process
  • Assists in evaluating, advising, and training assigned personnel to assure maximum productivity, quality of work and morale; supervises staff members with the objective of developing their professionalism in addition to media expertise
  • Act as a key media visionary and client lead
  • Showcase ability to leverage research, segmentation information and data to uncover strong consumer insights to properly inform media strategy
  • Understand and lead process of preparing, evaluating, and implementing media plans, as well as overseeing setup, execution, and reporting
  • Confidently present and sell in media recommendations to clients
  • Achieves/maintains visibility and credibility within the agency and client base and with media vendors
  • Maintains collaborative and professional interpersonal relationships across all levels of the organization, with Media team, with Account Leadership teams and with external contacts (such as clients, reps, stations, etc)
  • Involved in new business and integration of new clients into the media department, as needed

The Experience You'll Bring:

  • Bachelor's Degree
  • Proficiency in media planning through relevant work experience, typically 7+ years, with emphasis on digital and shopper media.
  • 3+ years of previous management experience preferred
  • Experience planning and executing eCommerce media with emphasis on Walmart, Target, and Amazon. Familiarity with shopper platforms like Ibotta, Quotient, Inmar is a plus
  • Digital emphasis on shopper marketing, display, social media, influencer marketing, and video
  • Background in CPG.
  • Experience with Amazon (Search and Display), as well as omni-channel Retail Media platforms, including, Kroger, Walmart, Target is a must
  • Firm understanding of Communication strategy, media Planning/Buying, negotiation, and performance analysis
  • Proficiency in measurement, research, and planning tools (MRI, Simmons, etc).
  • Demonstrate curiosity for the omnichannel/digital landscape and constantly evolving ecosystem, including trends and technologies.
  • Professional, positive attitude.
  • Detail oriented, organized and accurate.
  • Excellent verbal and written communication skills. Interacts on a daily basis with Media Vendors, internal Account Leadership teams, Finance (internal and/or client), and Corporate Media.
  • Solution-oriented in the face of adversity
  • Flexible- able to work extra hours with little or no advance notification
  • Ability to work under tight deadlines and handle multiple tasks in a stressful environment
  • Actively participates in agency and professional training initiatives and seminar trainings
  • Availability to travel if needed
  • Note: This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as required or desired

Salary: $115k-$130k. Wage differential is based on seniority, merit, geographic location, education, training and experience - talk with your Talent Acquisition Consultant to learn more!


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