Content Marketing Manager (remote)

Content Marketing Manager (remote) Jobs in Rochester, NY at Thermo Fisher Scientific

Title: Content Marketing Manager (remote)

Company: Thermo Fisher Scientific

Location: Rochester, NY

Content Marketing Manager

Requisition ID: 215682BR

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

Location/Division Specific Information

Purification and Pharma Analytics

Remote USA or Europe

How will you make an impact?

The primary purpose of the Content Marketing Manager is to create and own the production of technical content for both external and internal marketing and training requirement. This individual will demonstrate a thorough understanding of the Bioproduction workflow in areas of downstream purification and chromatography.

Reporting to the Senior Manager of Marketing Development, this role will act as technical voice of the business, developing external content for customer facing channels, as well as internal content for sales enablement. Working closely with Global Market Development, Product Management, and Applications Development, this individual will be responsible for creating compelling technical marketing content across the entire buyers’ journey, including but not limited to, customer presentations, application notes, webinars, and customer testimonials.

What will you do?

Build the marketing content strategy and roadmap by identifying existing or new and always compelling content that will drive lead generation through conversion

Perform market research, gap analyses, and competitor research to identify content opportunities and threats and develop strategies to leverage or mitigate each respectively

Partner closely with R&D, Product Management, and Marketing to support new product introductions and meet customers’ educational needs through digital and sales enablement content

Ensure all marketing communications are current and reflect the messaging based on our value proposition and product brands

Ensure all content is optimized for digital channels, specifically search

Generate technical content for key events, and potentially, present technical presentations or posters

Work with analytics, digital, and demand generation teams to develop and report out metrics for content performance measurement and improvement

How will you get here?

Eduction

Bachelor’s degree in a scientific field required.

Experience

4+ years’ experience in the life science or bioprocess industry; 2+ years of content/marketing experience preferred

Understanding of protein biology and/or molecular biology

Knowledge, Skills, Abilities

Excellent project management skills, with the proven ability to gain consensus, influence organizational behavior, lead decision making processes in a matrix-managed organization

Excellent verbal, written, presentation and interpersonal skills

Highly motivated; able to prioritize and follow through in a fast-paced, multi-tasking environment

Demonstrated Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement

Ability to travel up to 25% of the time

Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improvi…