Senior Internet Marketing Consultant, Programmatic (Remote, US)
Rise Interactive
Remote
senior
marketing
programmatic
remote
programmatic
media
team
senior
marketing
management
strategy
analysis
accounts
January 31, 2023
Rise Interactive
Columbus, Ohio
Overview
- Supervises programmatic media execution; maintains a focus on the long-term development and growth of the client's programmatic strategy
- Develops multi-channel media plans for varying client goals, demonstrating knowledge of each channel's role within media strategies
- Understands how to troubleshoot campaign errors and quickly apply solutions within relevant platforms
- Provides project guidance to team members supporting accounts with clear and direct feedback on their execution
- Fulfills all billable client hours monthly while establishing timelines for individual project completion
- Proactively calls out performance highlights/issues, communicating clear next steps
- Active leader in team discussions, encouraging participation and knowledge sharing among team members
- Comfortable as an active member on client communication
- Able to defend programmatic initiatives out of a last touch environment, utilizing multiple disparate data sources to tell a cohesive story for the client
- Bachelor's degree
- Strong written and verbal English communication skills required
- Strategic and creative thinking
- Passionate about delivering innovative, measurable client solutions
- Able to maintain high levels of focus and productivity with minimal supervision
- Adaptable to a dynamic work environment
- Experience with data analysis
- Self-motivated with innate curiosity
- Results and detail oriented
- Effective time management and organizational habits
- Experience with media buying & trafficking.
- Platform knowledge: Google Display & Video 360, Google Campaign Manager, The Trade Desk
- Excellent knowledge of Excel
- Strong relationships with publisher and technology partners
- Understands media planning concepts such as reach, frequency, frequency management, ROI and latency
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