Associate Media Director - Remote

This candidate is someone who will be the team lead, responsible for maintaining excellence in planning, implementation and optimization of key CPG accounts working with retailers' ecosystems and commerce driving platforms. The Associate Media Director will develop and maintain a strong knowledge of client business and apply their media understanding accordingly to help deliver against the clients' needs/objectives. Externally, this role works as the liaison between Integer, media partners, other agency partners and clients to ensure media is being effectively utilized and measured for key programs.

What Youll Do in This Role

• Responsible for leading the development, presentation, implementation of holistic media strategies on a key, fast paced piece of business
• Demonstrate thought leadership and innovation for enhanced media plans and results across all media touch points
• Offers guidance, support, and proactive solutions to the team in regard to problems which arise in the media planning and buying process
• Assists in evaluating, advising, and training assigned personnel to assure maximum productivity, quality of work and morale; supervises staff members with the objective of developing their professionalism in addition to media expertise
• Act as a key media visionary and client lead
• Showcase ability to leverage research, segmentation information and data to uncover strong consumer insights to properly inform media strategy
• Understand and lead process of preparing, evaluating, and implementing media plans, as well as overseeing setup, execution, and reporting
• Confidently present and sell in media recommendations to clients
• Achieves/maintains visibility and credibility within the agency and client base and with media vendors
• Maintains collaborative and professional interpersonal relationships across all levels of the organization, with Media team, with Account Leadership teams and with external contacts (such as clients, reps, stations, etc)
• Involved in new business and integration of new clients into the media department, as needed
• Maintains fiscal responsibility of the media portion of the account along with the team

The Experience Youll Bring

• Bachelor's Degree
• Proficiency in media planning through relevant work experience, typically 7+ years, with emphasis on digital and shopper media
• 3+ years of previous management experience preferred
• Experience planning and executing eCommerce media with emphasis on Walmart, Target, and Amazon
• Familiarity with shopper platforms like Ibotta, Quotient, Inmar is a plus
• Digital emphasis on shopper marketing, display, social media, influencer marketing, and video
• Background in CPG
• Experience with Amazon (Search and Display), as well as omni-channel Retail Media platforms, including, Kroger, Walmart, Target is a must
• Firm understanding of Communication strategy, media Planning/Buying, negotiation, and performance analysis
• Proficiency in measurement, research, and planning tools (MRI, Simmons, etc)
• Excellent verbal and written communication skills. Interacts daily with Media Vendors, internal Account Leadership teams, Finance (internal and/or client), and Corporate Media
• Availability to travel if needed