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Marketing Manager – Equipment Innovation

PepsiCo Harrison, NY
marketing marketing manager manager pepsico consumer strategy marketing cross functional sales r&d manager finance pipeline
November 27, 2022
PepsiCo
Harrison, NY
FULL_TIME, PART_TIME
Responsibilities

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. The PepsiCo Foodservice Division brings the company's portfolio of beverage brands to market in away from home consumption channels to meet consumer needs at work, play, and on the go.

PepsiCo Foodservice leverages innovation to build competitive advantage, solve unmet consumer needs, and accelerate growth through strategies grounded in deep insights and customer/operator empathy.

PepsiCo continues to be at the forefront as the category's share leader and growth driver. We're excited to see what we can accomplish with your skills, ideas, and perspectives. Are you in?

What's your role?

This Marketing Innovation Manager - Equipment is accountable for driving our strategy and innovation agenda for PepsiCo's Foodservice equipment portfolio. In this role, you will be working with several cross-functional stakeholders (Sales, R&D, IT, Finance, Strategy, etc.) and leading the agenda on high-priority projects. Candidates will need to be experienced at identifying key business questions and consumer needs, developing & executing a project plan, and managing projects through matrixed teams.
This Marketing Manager will work end to end in the innovation process from building the equipment pipeline, to nurturing early state innovations and commercializing critical equipment Big Bets for Foodservice across all channels, including Restaurants, Recreation & Retail and Workplace.
The role is highly cross-functional in nature, which requires the ability to work across multiple teams in PepsiCo, successfully managing the matrix, and managing multiple points of communication seamlessly. Specifically, you will interface with internal team members from Brand Teams, R&D, Insights, Supply Chain, IT, Sales, Strategy and Finance across all levels of the organization.
We are looking for great leaders and strategic thinkers with an entrepreneurial spirit, passion for technology, a strong ability to collaborate and make an impact in a rapidly transforming division.

Key Accountabilities :
  • Drive innovation strategy, pipeline, and annual operating plan for the PepsiCo Foodservice Equipment Agenda
  • Contribute to building the ongoing Equipment Innovation Pipeline and technology roadmap that drives our priorities to best meet the needs of consumers and customers
  • Establish relationships and drive collaboration across multiple teams including customer marketing, IT, R&D, Sales, Strategy, Supply chain, and Insights to build out strategies and pipelines; demonstrate strong leadership to influence cross-functional partners on several high-profile equipment projects
  • Lead the commercialization of critical equipment Big Bets for Foodservice across all channels, including stage gate, engagement of sales, and managing key functions
  • Collect, analyze, interpret, key competitive, consumer, customer, channel, technology, and brand insights that serve as the foundation for the development of winning equipment innovation marketing strategies and tactics
  • Partner with finance in consistent tracking, reporting and budget reallocation throughout the year to support development of Equipment Big Bets
  • This role might also have responsibility of managing Associate Manager on the team, including setting day to day priorities, problem solving and coaching, pending applicant experience and ability
Qualifications
  • Bachelor's Degree, Master's Degree preferred.
  • 6+ years of experience ideally in marketing, innovation, or strategy; Experience in product development or innovation preferred
  • Consumer-centric Marketer who can identify relevant consumer and customer insights, is comfortable with ambiguity and thrives on change within a fast-paced environment.
  • Interest in working with emerging technologies to help grow a business
  • Strong self-motivator, capable of setting an agenda and actualizing goals. An analytical and strategic thinker who is self-confident, straightforward, flexible, and demonstrates a bias for action
  • Outstanding leadership skills with proven experience in leading cross-functional teams through challenges and effectively influencing an extended organization
  • Strong storytelling and presentation skills. Highly capable and confident in front of senior level internal teams.
  • Excellent multi-tasking, project management and prioritization skills
Note : COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.


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