Associate Brand Manager - Innovation
Jack Link's Protein Snacks
Minneapolis, Minnesota
brand
manager
brand
lead
family
journey
team
strategy
consumer
marketing
management
meat
operated
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October 24, 2022
Jack Link's Protein Snacks
Minneapolis, Minnesota
Company Description
- Innovation Strategy Participate in and lead aspects of the development of innovation strategy to achieve short-term & long-term business goals
- Consumer Insights Have intense curiosity to learn about the protein snacking consumers and be willing to partner with the consumer insights team to help lead consumer research events
- Marketing Execution Lead teams of internal and external cross-functional partners in the execution of innovation strategies including product development, packaging, and commercialization.
- Analytics and Tracking Responsible for analyzing innovation performance and competitive environment to identify trends, opportunities and threats.
- Planning and Budgeting - Assists in the development of the innovation plan to achieve annual sales & profit objectives. Manage Innovation budget and invoicing.
- Ad Hoc Projects Be the day to day business owner & support additional marketing initiatives to achieve business objectives
- Bachelor s Degree in Marketing, Finance or Business Administration
- MBA preferred, but not required
- 1-3 years of Brand Management experience or 3-5 years relevant marketing experience
- CPG industry experience preferred
- Strong leadership qualities and team skills
- Excellent project management skills
- Ability to conduct business analytics with proficiency in Nielsen/IRI syndicated data preferred
- Flawless verbal and written communication skills
- Ability to lead and influence cross-functional teams and all levels of management, as well as external business partners
- Results-driven attitude
- Personal initiative and willingness to deal with ambiguity in a rapidly evolving environment.
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