Regional Marketing DIR - North East Region - Now Hiring

Job Summary:

Six Flags is looking for an experienced and motivated Regional Marketing Director to join our executive marketing team. The Regional Marketing Director is responsible for developing and executing marketing strategies that support the Six Flags business, consumer products and revenue objectives. The Regional Marketing Director will be responsible for managing multiple teams and leading marketing efforts in their assigned parks.

The ideal candidate must be a self-starter and possess tactical, creative, and strategic acumen, with a record of accomplishment across a broad spectrum of today’s media platforms and communication channels.

To be successful in this role, you must integrate into a highly driven, high-performing leadership team.

Essential Job Responsibility:

• Collaborate with Corporate Marketing team and Regional Marketing Directors to build enterprise marketing strategy and vision to implement across parks in region.
• Work closely with Park Presidents and Leadership to develop and execute local business strategies and goals.
• Leading a dynamic team of Managers and staff across the functional areas of Marketing & Events.
• Evaluate business trends and monitor performance for each property to ensure financial success.
• Flexible and adaptable to changing business priorities and initiatives.
• Oversee overall external communication through paid and earned media channels.
• Develop and lead local park marketing teams in achieving goals and executing strategy.
• Work in conjunction with corporate sales teams to support Group Sales & Corporate Partnerships
• Collaborate with third party agencies on media planning and brand creative.
• Assist in budgeting and forecasting process with park teams and corporate finance.
• Develop marketing, business, and content communication plans for each property in the region.
• Strong understanding of industry trends and best practices.
• Communication on marketing objectives and initiatives with all key players throughout parks in the region.
• Work closely across departments in parks to support overall park initiatives.

Skills and Qualifications

• Demonstrated experience setting strategy and managing effective marketing strategies.
• Strong written and oral communication and interpersonal skills with a wide range of constituencies in a diverse community.
• Digital media and website management acumen.
• Must be professional, energetic, self-motivated, and desire to inspire others.
• Strong teamwork skills and ability to work productively across various departments and parks.
• Budget planning experience and proficiency in Microsoft Office Suite, Adobe Creative Suite, and other relevant software.

Ideal candidate possesses:

• Bachelor’s degree in Marketing (or related field) or equivalent management and marketing experience in theme park or hospitality industry.
• Minimum 5 years marketing or communications.
• Strong written and oral communication and interpersonal skills.

This is a full-time position. Remote work will be considered based on experience and the candidate must live within core park market(s) (preferably, Jackson, NJ (New Jersey)). It features a competitive salary and a generous package of benefits. Six Flags supports a drug and smoke free equal opportunity work environment.