Digital Marketing Manager

Chime is an award-winning, AI-driven system designed specifically for the real estate industry. It solves all the pain points most brokerages and agents struggle with daily. Our suite of tools enables agents to launch marketing campaigns, track leads' activities, build customer relationships, and seamlessly manage teams, across multiple devices. We are expanding our marketing team and looking to add a creative and data-driven Digital Marketing Manager to push our marketing campaigns to new heights! We offer uncapped commissions, performance recognition, flexible schedules, top tier benefit packages, and unlimited PTO for those adventurers at heart!

Job Overview

As a pivotal member of the marketing team, the Digital Marketing Manager will have a wide range of ownership, overseeing programs that leverage content marketing, inbound marketing, PPC, SEO, CRM, email/push/SMS, and social media. In this role, you will develop campaigns and create experiments (A/B, multivariate testing) backed in strategy that can be scaled to drive on-going optimization. The ideal candidate is a data-enthusiast and true team-player with the talent to drive performance throughout the marketing tech stack. You should have the technical skills and hacker mindset to be able to test, adjust, and launch in a fast paced, high-growth environment.

The Job

• Manage end-to-end performance marketing across the customer lifecycle (acquisition, activation, retention, revenue, and referral) for all product lines.
• Daily management and optimization of PPC campaigns in Google and Microsoft
• Own paid and organic growth strategy, from concept to completion
• Understanding of traditional and emerging channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels.
• You are passionate about Marketing and Marketing tech. You keep up to date with the industry, its latest trends, and platforms.
• You have experience working with multiple marketing functions such as brand and content and can connect the dots between programs to create full-funnel marketing campaigns.
• Build-out CHIME's paid acquisition strategy; report on and calculate success of (e.g. ROI, CAC, MRR), and make recommendations for improvement
• Lead ongoing optimization efforts of Marketing Automation platform (Hubspot), including learning the platform, data setup and integration, and building campaigns
• Establish analytics and reporting for growth channels and performance benchmarks
• Create reporting dashboards and share relevant insights regularly with internal teams

What We're Looking For

• Bachelor's degree in Marketing or similar field
• 3+ years of experience in growth marketing, performance marketing, digital marketing or relevant role, preferably for high-growth SaaS technology companies
• Expert knowledge of PPC campaign management in Google and Microsoft platforms
• Knowledge of the latest growth practices including paid acquisition, technical SEO/SEM
• Experience in Google Analytics and comfortable with other analytics tools
• Hands-on experience with paid acquisition channels (e.g., Google Ads, Facebook Ads Manager, etc.)
• Expertise with multi-channel CRM / marketing automation platforms (e.g., Marketo, HubSpot) and other digital marketing tools. Hubspot experience preferred!
• Project management skills with ability to work independently and cross-collaboratively in a fast-paced environment
• Statistical approach in data-driven decision making
• Strong written and verbal communication skills
• Previous work designing or building landing pages and/or sales funnels
• Sales-driven mindset: you strive to see everything through the lens of our sales team supporting them by driving marketing qualified leads
• Highly adaptable; welcomes change and can thrive in high-growth start-up environment

Why Work for Us?

• Health, Vision, Dental and Pet Insurance
• Unlimited PTO (yes, we want you to take a vacation)
• Employee Assistance Program
• Laid-Back Office Culture